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Discover Everything About What is Marketing in Simple Words.

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Have you ever been curious about why you were seeing ads on your social media after searching for a product on Google? You’re not alone! Even I have experienced the same. 

Introduction to Marketing with example

So here’s my story: I was looking for cakes on Google, and later that evening, while scrolling through my Instagram feed, I found an amazing cake ad. 

It was then I started to research why I saw ads on my Instagram when I was searching for cakes on Google. How did Instagram know I was looking for cakes?

I continued my research and found that when you search on the internet, websites put what you call cookies on your device. This tracks your online activities and keeps an eye on what you search on websites like Google, and it’s based on these cookies that marketers and social media websites guess your interests and likes and show you those ads thinking that is what interests you.

This clever strategy is exactly what marketing is all about. 

Now let me help you understand all of this through a definition.

What is Marketing Definition?

Helping customers understand what your company offers and why it’s the best choice for them is the main goal of marketing. It’s less about selling and more about understanding the customer’s need. If you build a genuine connection with them, they will trust you and become loyal customers.

Good marketing can help your business grow and impress your audience.

How marketing evolved?

Over the years, marketing has changed a lot. Initially, businesses promoted their products locally, through posters, and by word of mouth. As technology grew, so did marketing.

When radios and TVs were invented, brands now started to reach more people. They used catchy songs, pictures, and even famous people to get noticed. Later, the internet made marketing easier. It allows brands to reach people at home via websites, emails, and online ads.

Today, marketing is more personal. Social media and search engines help brands show their products to the right people. It is about connecting with people and building trust.

Ready for an example to understand this further? Here we go…

What is marketing with an example?

I was searching for mango cakes for my parents’ wedding anniversary on Google, and after finding a lot of options, I decided to make a list the next day.

But later that evening, while scrolling through my Instagram feed, something caught my eye. It was an ad from Amintiri about their Mango Tres Leches. The image of the cake looked delicious. I couldn’t help but order it.

This is where I understood the importance of marketing. 

Marketing is essential because it connects your business with the right audience. Whether you’re a bakery like Amintiri or a clothing store, marketing ensures your product reaches the people who need or want it.

For example, Amintiri discovered that people often search for cakes during special occasions. By running ads with keywords like “anniversary cakes” or “birthday desserts,” they targeted those searching for these items.  

Marketing also helps you stay connected with existing customers via feedback emails and sharing promotional offers, encouraging them to return for their next celebration.

If you thought that was all marketing is about, you were mistaken. The scope of marketing is a huge subject. It involves more than promoting products on social media.

Scope of Marketing

Understanding what your customers need, when they need it, and how much they are prepared to spend is what marketing is about.
If you’re running a business and want to know what your customers like, research should be the first step.

For example, Amintiri used market research to find out which cakes people want—like mango flavours in summer and berry ones in winter. Knowing this helped them create treats their customers couldn’t resist.

Once you understand your audience, it’s easier to create products or services they want. A real store, a simple website, or a delivery service that meets your customers’ demands could all be used.

Marketing isn’t just about having good products—it’s also about making sure people know about them. Emails, advertisements, and social media posts can all help in spreading the word. If you keep sharing updates or announce a sale, it would keep your business in people’s minds. They would think of you when they are ready to buy.

In the end, marketing is about making the right connections. It helps you stand out, gain trust, and retain customers for the experience you provide as much as your products.

Marketing is not just limited to social media advertisements; that is just one type of marketing. Putting all the eggs in one basket is not correct, is it?

Which is why it’s important to consider these different types of marketing

Traditional Marketing: This includes TV and radio ads, magazine features, and even posters in local areas.

For example, Amintiri can play ads on TV during baking shows, during shows like Master Chef India, or on the radio to make viewers want to eat cakes and remember the brand Amintiri. They can also post ads in food magazines like Bakery Review or local papers to show off their cakes.

Digital Marketing: Using platforms like Instagram and Pinterest to show your brand’s products can help in catching people’s attention. Sharing beautiful pictures or videos can help attract customers. Responding to questions on Facebook or Twitter helps stay connected with the audience.

For example, Amintiri might post pictures of their cakes on Instagram and respond to customer questions. online. Similarly, you can use different platforms to reach more people.

Email marketing, a part of digital marketing, can help in sharing updates or special offers with your customers. 

Working with influencers can also help your business reach a larger audience.

Word of Mouth: I loved the Mango Tres Leches cake, and I told my friends and colleagues about it, and they decided to order from Amintiri for the next celebration. This is Word of Mouth.

It’s one of the best marketing methods. People trust recommendations from those they know. You can boost word of mouth by offering great products and amazing service. They will make customers want to talk about them.

How do you think Amintiri or any other brand for that matter decides on their marketing efforts?

They study their audience, products, and goals to make a plan. This plan is called a marketing strategy, and this is what we’ll talk about next.

What is marketing strategy? 

A marketing strategy is a simple plan to help your business get more customers. 

The first step is to understand the audience—Who are they? What are they looking for? And why should they choose your product or service?
This helps you create messages that catch their attention and make your business stand out.

You can use emails, social media, and blogs to reach your audience. Make sure your website works well on phones so customers can find you easily. Working with local shops or influencers can also help more people discover your brand.

You should track how many people visit your website, like your posts, or make purchases so that if something isn’t working, you make changes to improve.

A good marketing strategy helps you reach your audience, grow your business, and leave a strong impression. By following the plan, any business can move closer to success.

What do you think? Are marketing strategy and marketing process the same?

The answer is no! Marketing strategy is the main plan, the “what” and “why” of marketing. It’s a complete strategy for achieving business goals. On the other hand, the “how”—the actual steps taken to implement the business plan—is known as the marketing process. They work together to ensure the success of marketing.

Shall we understand this in detail?

What is marketing process?

Once the strategy is planned, the marketing process puts it into action. This means following the plan, checking its effectiveness, and adjusting it based on the results and customer feedback.

Businesses keep improving and experimenting. They learn what works best for their customers. They may design social media ads, send email updates, or work with local shops to get noticed. 

Using these methods together can help your business grow. It can also earn customer trust and keep people interested in your products or services.

To make these efforts more successful, businesses follow key marketing principles. These principles act as a guide to help them connect with their audience and achieve their goals.

Let’s explore these seven principles and understand how to use them to your advantage.

Effective marketing strategies are framed by the 7 principles of marketing, which are:

  1. Focus on the customer: Understanding your customers’ needs and what the customers really want can help you create something they’ll truly love.

Amintiri, for example, realised that people look for cakes for special occasions, so they tailored their offerings to meet this demand.

  1. Value proposal: Show your customers what makes your product or service special. It could be the quality, unique features, or the way it solves a specific problem.

For example, Amintiri highlighted the premium quality and unique flavours of their cakes to stand out from the competition.

  1. Differentiation in the market: Focus on what makes your business unique. Think about how you can stand out by offering something valuable and different that competitors don’t provide.
  1. Integrated marketing: It is about using multiple platforms to spread your message. These include social media, websites, emails, and even offline channels.

For example, if you have a website and a social media page, it becomes easier for customers to find your business.

  1. Relationship marketing: Stay in touch with your customers to build trust. Listen to them, share updates, and show you care. A thank-you email or a small discount can make them feel special.
  1. Customer satisfaction: When you provide great products, customers will be happy. They will become loyal and recommend your business to others.  
  1. Adaptability and continuous improvement: Being open to feedback, spotting trends, and adjusting to what works for your customers helps your business grow in a changing market.

For example, Amintiri added new flavours like Mango Tres Leches after customers loved fruity desserts. 

Conclusion

When you use smart marketing strategies, you set your business up for success. Marketing isn’t just about selling. It’s about connecting with the right people and building trust. You must offer an experience that keeps customers coming back.

By understanding your audience, keeping up with trends, and improving, your business can stand out and grow. It will impress people over time.

Marketing is a powerful tool that can benefit any business. Don’t you agree? Share your comments below.

Visit learnfrommangala.com for tips, insights, and strategies to grow your business and connect with your audience like never before!

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